Sunday, June 5, 2011

"Lorem ipsum" series #1

What if a series didn't have a meaning at all? What if a poster isn't supposed to express anything? Is it possible NOT to communicate AND to design? The "Lorem ipsum"-series, named after the famous standard filler text (or "blindtext" how it is called in german), is an experiment which is condemned to failure. Though not only the text but also images are meant to be dummies, it makes sense in some way: Layout, typography, colours - all this is put together by our mind's tendency to find a meaning even if there isn't a meaning...

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